China's PCB industry capacity expansion, product prices are under pressure

At present, the production and sales of China's electronic circuit and printed circuit industries account for 44% of the global total; China's printed circuit board equipment, raw material sales and output have also maintained the world's number one. Despite the good development momentum, many exhibitors participating in CPCASHOW said that due to the influx of a large number of businesses into the PCB field in recent years, the serious expansion of production capacity has led to intensified vicious competition. In addition, the continuous growth of smart terminals and the drive of emerging markets have greatly increased the demand for HDI, FPC, etc., and at the same time stimulated the industry's investment in expansion of factories and production, further intensifying product price competition.

The author also found in the exhibition that many domestic exhibitors exhibited high-end products such as high-end HDI, IC, buried blind PCB, FPC, and high-layer FPC, indicating that many domestic PCB manufacturers have been able to compete with international PCB advanced manufacturing.

The expansion of production capacity and the high degree of product homogeneity have led to increased price pressure on PCB products. The price war has intensified, and most industry players are struggling to cope.

How to deal with price wars? The author found that exhibitors who actively promote the old and bring forth new ideas are extremely popular. It can be seen that technical upgrades and technological innovations of products will help to blaze a trail in the price war. In addition, improving product competitiveness, increasing product functions and added value, and allowing enterprises to break free from the quagmire of product homogeneity are also the most important measures.